東京工芸大学芸術学部フェスタ2021電子図録

82 Department of Design　MATSUMOTO Kenichi The word ‘rule’ may sound restrictive to some people, but when designing, rules can result in further development of expression. That is one of the attractions of graphic design. The exhibited work explores the potential of expression using minimal shapes and forms according to simple rules on the base of an equi lateral triangle. I designed it with the sense of playing within rules. When you are designing, you may find another side to your work if you are aware that there are rules in the background. Play Rule Graphic Designer / Art Director Born in Tokyo in 1980. After graduating from the Department of Graphic Design at Tama Art University and working for a design production company, he went independent in 2013 and established MOTOMOTO inc. With a focus in graphic design, he is involved in creative work spanning advertising, CI/VI, sign planning, and packaging. Major awards include the One Show Design (Bronze), selection for ADC Young Guns 8, Best Work in the Graphics section for the Japan Typography Association’s Applied Typography almanac, and Good Design Award. the 2021 Faculty of Arts Festival FESTA-14 Artwork